Shopify's "Shop" is a missed customer acquisition play against Amazon

Paid post #2, week 21

From Techcrunch:

While Shopify is best-known for powering the online stores of more than 1 million businesses, the company is launching a consumer shopping app of its own today, simply called Shop.

The app is actually an update and rebrand of Arrive, an app for tracking packages from Shopify merchants and other retailers, which the company says has been u…

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